Saturday, March 26, 2011

Conserve Water Campaign Poster


Hey everyone, above is a campaign poster for a particular contest that can be seen here. It involves an issue in Southern England regarding water conservation. I was astounded to learn that in that region the amount of water available per person is less than the Sudan and Syria! I was not eligible to submit for the contest but this one interested me greatly. I attempted to show the Earth as a sponge that a human hand is wringing out and that water conservation and monitoring are necessary so it can remain a renewable resource for all. 

I utilized the perspective grid tool for the 'H20' text (in Illustrator) and a neat trick to have it appear as if water was spilled on your work. I did this in Photoshop by creating a new layer and using the brush tool, I painted some spots... then > filter > distort > wave (altered a few settings) and then opened 'layer style' to add a drop shadow and bevel. Created the background, Earth and arm in Illustrator utilizing a live trace, the pen tool and gradient tool.

Thursday, March 3, 2011

Album Cover Redesign

Below is my redesign of the Wilco album cover for Yankee Hotel Foxtrot. The corn cob looking things on the original (if anyone is familiar with Chicago) is actually the Marina City Complex. I incorporated this into my redesign by finding old construction plans (source) and implemented them in the background and the graphics on the lower left. I wanted to raise the complexity of the original album cover a little bit, but still tried to maintain the less is more philosophy. The background was done using a gray scale live trace in Illustrator then playing with the color a little bit in Photoshop. The top view graphics were taken from an expanded live trace image then, copy and pasted onto a layer within Illustrator. Within Photoshop I also utilized symbols to place the scale graphic under 'Wilco' to give it more of a technical drawing feel. Great album.

Mine.


Original.


-rjh